Johan Fritzell and Johan Åkerberg are the dynamic powerhouses behind Holy Smoke BBQ in Sweden.
- Pioneers of Texas-style barbecue in Scandinavia, introducing low-and-slow to Northern Europe
- Founders of the Holy Smoke BBQ brand, with a product line of sauces, rubs, and charcoal now distributed internationally
- Co-authors of Holy Smoke BBQ: No Smoke Without Meat
- Creators of Heyday! Festival, a European live-fire event featuring international guest pitmasters from the US and beyond
- Partnered with Texas-based Mill Scale Metalworks, bringing handcrafted American offset smokers into the European market