The Argentine grillmaster Luciano “Laucha” Luchetti turned Locos x el Asado from a Facebook page into one of the biggest barbecue communities in Latin America.
- Founder of Locos x el Asado, with over 14M (yes, 14 million) followers across YouTube, Instagram, TikTok and Facebook
- Host of the TV show Locos x el Asado on Food Network Latin America
- Flagship restaurant Fuegos de Locos x el Asado located in Argentina and the first international franchise now open in Lima, Peru
- Creator of branded merchandise, events, and digital courses under the Locos x el Asado brand
Please note: Luciano Luchetti should have been higher up on our list but we only discovered him after filming.